Sesame Workshop, the creator and producer of the popular children’s show Sesame Street™, has recently released the results of a study evaluating the effectiveness of Sesame Street™ around the world, and the results are very positive. Overall results showed an 11.6 percentile difference in the areas tested (e.g. cognitive and social skills) between viewers and nonviewers of the show.
According to Sesame Workshop:
“More than 1,000 studies show that Sesame Street reaches children across many countries and cultures in every demographic group, and that preschoolers who watch do significantly better on a whole range of cognitive outcomes —than those who don’t.”
Sesame Workshop believes that the reason for their show’s success is adaption, and keeping their material relevant to a young child’s life and the problems that children face. Recently, for example, Sesame Street™ has added math and science content in response to the national focus on STEM in schools. Sesame Workshop even responded to the growing concern about childhood obesity by having Cookie Monster start eating fruits and vegetables. To learn more about the workshop and its efforts across the globe, see this video.
Sesame Street™ is broadcast (under slightly different names and with country specific content and characters) in over 150 countries around the globe and reaches over 150 million young children. To get a better idea of Sesame’s global reach, see this interactive map. The skills that Sesame Street™ helps young children learn include: literacy and numeracy, emotional well-being, health and wellness, and respect and understanding.
We encourage you to explore the Sesame Workshop website and read about all the amazing things that they are accomplishing, and learn how you can best utilize Sesame Street™ in your home and/or classroom!